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Top 6: March 25th 2015
Radio

Volkswagen: Value Radio


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Top 6: March 25th 2015
This radio series was created by Colenso BBDO, Auckland to get people considering Volkswagens by literally getting into the minds of people contemplating new cars. The 7 ads ran one after another episodically over 3 months. They feature two main characters, a husband and wife, whose individual awareness and desire for a Volkswagen grows thanks to seeing a number of Volkswagen communications. These happened to be real print ads and the like that we were running in other mediums in the real world at the time.
Credits Other credits

Ben Montgomery - National Marketing Manager Volkswagen NZ

Tom Ruddenklau - General Manger Volkswagen NZ

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