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Seen and noted

Guest Judge: Chris Gotz, CCO, Ogilvy & Mather, South Africa

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 17, 2015 02:27 (Edited: March 16, 2015 15:27)
BEST TV
The winner here has to be the insightful, simple film for Cancer Research UK from AMV BBDO. At first it felt like another bloody film of an activation, but it wasn't. It's a restrained and elegant observation of day to day Londoners ignoring a lump in the street. I don't know much about how they did it, but I applaud the quiet way it made its point. It's rare to see an appeals spot that could actually get people to question their behaviour.

The runner up would probably be the Fencing ad, it's an old trick but the weird retro Scandinavian fencing club vibe was funny. And there's a decent tie up at the end to supporting sports clubs with the fuel card.

BEST PRINT
The istock campaign for the movie Unfinished Business is the clear winner. It breaks the medium, it finds a new way to use print, and it's funny (both haha and peculiar). This generated huge PR too, and that's pretty hard to do these days with a flat image. Wish I'd done them.

Runner up is probably the Surfrider Foundation ad, although I also liked the Sunday Times Best Places to Live campaign too.

BEST OUTDOOR
This was a tricky one. I'm going to give it to Samsung's "Hearing Hands" because it's poignant and a great way to show their new video service for the hearing impaired. I had to watch it a few times to appreciate it. The film felt a bit clunky and it's not doing the idea many favours, and I'm not sure the end works, but it was the best here.

The Stella Artois piece is fun. Hats off for making tennis balls stuck in a fence do that. That would be the runner up.

BEST INTERACTIVE
There was a clear winner here for me. The RGA installation "Love has no labels" for the Ad Council was a lovely bit of digital theatre. I found myself watching a few times over. And I think that has to be the point these days. It was fun and thoughtful at the same time - not a common combination.

I'm going to pick the Pornhub Wankband as runner up, mostly because it allows me to write the words Pornhub Wankband but also because it's a genuinely good viral piece. Although I'm not completely sure Pornhub desperately needs any more traffic than it gets already.



http://staging.bestadsontv.com/news/upload/CHRIS.jpg
This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, South Africa and executive creative director, Ogilvy & Mather, Cape Town.

Chris began his career at JWT in Cape Town, before moving on to Hunt Lascaris AMC in Johannesburg. He won his first Loerie Grand Prix for launching YFM, South Africa's first black youth radio station, at the same time upsetting an awful lot of people by sending them a petrol bomb in the mail.

In 2000 Chris moved down to Ogilvy & Mather Cape Town, where he has been ever since, working on campaigns for Volkswagen, SAB, Mondelez, Audi and many others. In 2008 Chris was appointed executive creative director of the agency. Under Chris' leadership (but mainly because of a whole bunch of lovely and inspiring people) Ogilvy and Mather Cape Town has been ranked the number 1 creative agency in South Africa for 2012, 2013 and 2014.

The agency has set new standards in the industry for digital and integrated work, with the 2012 "Be the Coach" campaign for SAB being the most awarded work of 2012, winning for both effectiveness and creativity.

In 2013 Chris was appointed chief creative officer of the Ogilvy & Mather South Africa group. Ogilvy & Mather South Africa brought home 10 Cannes Lions in 2014, including the Grand Prix for Radio for the Lucozade radio campaign.

Chris Gotz is currently South Africa's most admired creative director.


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