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Seen and noted

Coca Cola: The No Labels Cans

 DIRECT MARKETING   UNITED ARAB EMIRATES    July 06, 2015 07:59 a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation? In the Middle East, during the month of Ramadan, one of the world's most well known labels has removed its own label, off its products, in an effort to promote a world without labels and prejudices.Coca-Cola has released the first-ever "No Labels" limited edition cans as part of an activation idea during Ramadan (titled "Remove labels this Ramadan"). The cans are created to make a compelling point about removing stereotyping and prejudices. The message on the cans spells out their purpose, sharing with every consumer who grabbed those cans that labels are for cans, not for people.
Agency FP7/DX, Dubai


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