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Volkswagen Up: The Uber Test Ride

 AMBIENT   SOUTH AFRICA    July 06, 2015 08:04 (Edited: July 06, 2015 18:04) new Volkswagen up! is a car that's made for the city and the people who live in it. They don't go to dealerships anymore. They look online, buy what their friends have, inherit what their parents have, or use bicycles, taxis and public transport. To launch the Volkswagen up! to them, Ogilvy & Mather Cape Town decided to reach them where they were. On their phones. Partnering with Uber, we created the Uber Test Ride, allowing people to get a free ride in the up! to where ever they needed to go.


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