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GUEST JUDGE /BEST AD OF THE WEEK

Guest Judge: Henry Medina, co-founder, DDB Bolivia

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 29, 2015 12:01 (Edited: June 29, 2015 22:01)
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This week's guest judge is Henry Medina, co-founder and creative director, DDB Bolivia.

Winner: Rekorderlig Cider: Silver Skaters. In TV I'm going to have to go for this one because the freshness of the absurd captivated me from the beginning.

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Guest Judge: Mark Hendy, ECD, Grey Germany

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 22, 2015 15:04 (Edited: June 23, 2015 01:04)
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This week's guest judge is Mark Hendy, executive creative director at Grey Germany.

Seeing that this is the only judging gig in Cannes this week that can be done by the side of the pool I feel somewhat privileged.

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Guest Judge: Nick Davidge, ECD + co-founder, GreenLight, LA

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 15, 2015 10:15 (Edited: June 15, 2015 20:15)
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This week's guest judge is Nick Davidge, executive creative director and co-founder of GreenLight Media & Marketing in LA, America.

Winner - Mumbai Mirror: I am Mumbai. I like ads that challenge the audience's view of the world.

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Guest Judge: Kevin Lee, ECD, Leagas Delaney, Shanghai

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 08, 2015 11:30 (Edited: June 08, 2015 21:30)
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This week's guest judge is Kevin Lee, executive creative director and partner at Leagas Delaney Shanghai.

Judging was a bit tough this week. The Outdoor and Interactive category
are much stronger than TV and Print.

BEST TV
Land Rover Lion. It's the simplest spot compared to the rest.

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Guest Judge: Tim Cheng, CCO, DDB Group Shanghai

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 01, 2015 13:01 (Edited: June 01, 2015 23:01)
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This week's Bestads guest judge is Tim Cheng, chief creative officer at DDB Group Shanghai.

Winner: Scrabble: Love Story. I loved this love story to wordplay. The girl met boy story told through anagrams tapped into the joy of Scrabble beautifully.

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Guest Judge: Sharon Refael, CD, Saatchi & Saatchi, Tel Aviv

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 25, 2015 14:06 (Edited: May 26, 2015 00:06)
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This week's guest judge is Sharon Refael, creative director at BBR Saatchi & Saatchi, Tel Aviv, Israel.

Winner: Coco De Mer Erotic Boutique: X. Well, Maybe because I'm part of the target audience (everybody) or maybe because this 2 and a half minute content left me hypnotized with this chaos of non sexual imagery mixed with erotic 2 second flashes.

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Guest Judge: Olivier Altmann co-founder, Altmann+Pacreau, Paris

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 18, 2015 21:46 (Edited: May 19, 2015 07:46)
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This week's guest judge is Olivier Altmann, co-founder, CEO, CCO, ALTMANN PACREAU, Paris.

Winner: BC Used Oil. Put simply - a simple, and quite provoking idea.

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Guest Judge: Matthieu Elkaim, executive CD, BBDO Paris

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 11, 2015 09:42 (Edited: May 11, 2015 19:42)
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This week's guest judge is Matthieu Elkaim, executive creative director, BBDO Paris.

Winner: Centraal Beheer. Because it proves that a great idea can last over time. Because it makes fun of the future. Because it's cynical.

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Guest Judge: Matt Eastwood, worldwide CCO, JWT

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 04, 2015 14:08 (Edited: May 05, 2015 00:08)
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This week's guest judge is Matt Eastwood, worldwide chief creative officer at JWT.

Having worked in this category (on this exact brand, to be honest) I know how hard it is to do great work that not only engages people, but also communicates the (albeit sometimes tenuous) product benefits. The Quilted Northern work absolutely nails it. The campaign is beautifully written. It's funny and engaging. And it even sells the product. A clear winner.

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Guest judge: Dean Lee, executive CD, DDB Canada

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 27, 2015 13:42 (Edited: April 27, 2015 23:42)
http://staging.bestadsontv.com/news/upload/Dean LeePreferredShot2013.jpegThis week's guest judge is Dean Lee, executive creative director at DDB Canada, based in Vancouver.

Video game trailers often try to immerse you in the storyline of the game with real world footage only to have the emotional rug pulled out from them when they showcase the actual game footage. This week's best ad, Call of Duty: Ember teaser, resists that temptation and instead uses the power of our imaginations to keep us locked into the plot of the game.

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Guest Judges: Tom Martin + Julian Schreiber, Cummins&Partners

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 21, 2015 02:43 (Edited: April 20, 2015 16:43)
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This week's guest judges are Tom Martin and Julian Schreiber, executive creative directors and partners at Cummins&Partners, Sydney.

Winner: Volkswagen Das Welt Auto. This was the stand out for us. Forget big budgets and special effects, this ad wins simply for its keen universal insight about the parents and the millions of innocent (and frankly obvious) white lies they tell their kids throughout childhood.

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Guest Judge: Eduardo Perez, creative director, Inbrax, Chile

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 13, 2015 08:00 (Edited: April 12, 2015 22:00)
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This week's guest judge is Eduardo Perez, creative director, Inbrax, Santiago, Chile.

Winner: Volkswagen, The Choice. No need to say that Volkswagen has no trouble to reinvent itself. After seeing many Volkswagen commercials, they always surprised me with something new. Although, they are saying the same old thing, the resource used to show that the main character prefers the car is different.

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Guest Judge: Alvin Lim, former ECD, Grey Beijing

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    April 07, 2015 08:00 (Edited: April 21, 2015 22:00)
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This week's guest judge is Alvin Lim, former executive creative director at Grey Beijing.

Winner: Victoria Bitter: Raise a Glass Appeal 2015. Simple. Contagious. Clever.

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Guest Judge: Eric Quennoy, executive CD, W+K Amsterdam

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 31, 2015 00:16 (Edited: March 30, 2015 13:16)
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This week's guest judge is Eric Quennoy, executive creative director, Wieden Kennedy, Amsterdam.

There's some really good work in here, but I'm going with Tena: Control, which is the best incontinence ad I've ever seen. Sure it treads some familiar ground, but I love how manically jam-packed with funny ideas it is. Plus I really can't resist the opportunity to say that it made me piss my pants.

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Guest Judge: Tony Granger, global CCO, Young & Rubicam

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 24, 2015 00:45 (Edited: March 23, 2015 13:45)
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This week's Bestads guest judge is Tony Granger, global chief creative officer, Young & Rubicam.

Winner: Volvo: Swedish Air. I love the simplicity of the spot and how the creative resisted the need for a cliched voiceover. It was a quiet and delicate film that delivered the truth of the product well.

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Guest Judge: Chris Gotz, CCO, Ogilvy & Mather, South Africa

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 17, 2015 02:27 (Edited: March 16, 2015 15:27)
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This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, South Africa and executive creative director, Ogilvy & Mather, Cape Town.

The winner here has to be the insightful, simple film for Cancer Research UK from AMV BBDO. At first it felt like another bloody film of an activation, but it wasn't.

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Guest Judge: Toby Talbot, chief creative office, DDB Sydney

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 10, 2015 18:20 (Edited: March 10, 2015 07:20)
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This week's guest judge is Toby Talbot, chief creative officer, DDB Sydney.

My pick is Orange Babies: Borrowed Time. Yep, I know it's in that ever-growing category 'charity web film', but it is a harrowing execution. It manages to take you from optimism to despair in 90 seconds. Her performance really stayed with me.

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Guest Judge: Carlos Camacho, ECD, Lowe Vietnam

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    March 03, 2015 00:41 (Edited: March 02, 2015 13:41)
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This week's guest judge is Carlos Camacho, executive creative director at Lowe Vietnam.

Favorite: Loto Out Of Office. I loved and enjoyed this spot starring two "office easy riders" that shows what it feels to have the winning ticket, a journey from monotony to awesomeness.

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Guest Judge: Nick Worthington, creative chairman, Colenso BBDO

 GUEST JUDGE /BEST AD OF THE WEEK    February 24, 2015 00:06 (Edited: February 23, 2015 13:06)
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This week's guest judge is Nick Worthington, creative chairman, Colenso BBDO, Auckland, New Zealand.

Sexy Delights for LastMinute.com gets my vote. Maybe I'm missing Europe, maybe I'm not getting enough cultural integration, whatever, this cheeky spot, timed for Valentine's Day's spontaneous lovers is a cultural and suggestive romp through Europe's top travel destinations.

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Guest Judge: Katrien Bottez, ECD, Duval Guillaume, Belgium

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 17, 2015 18:40 (Edited: February 17, 2015 07:40)
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This week's Bestads judge is Katrien Bottez, outgoing ECD at Duval Guillaume in Belgium. Katrien is set to take up her new ECD role at Famous in March.

Winner: Weight Watchers . I was already intrigued by the title of this weight watchers commercial: 'all you can eat'. It makes you a bit uncomfortable to watch this giant feast of food, unhealthy stuff served up in massive portions.

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Guest judge: Cosmo Campbell, chief creative officer, DDB Canada

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 09, 2015 16:39 (Edited: February 09, 2015 05:39)
http://staging.bestadsontv.com/news/upload/C_Campbell_Bio_1.jpgThis week's guest judge is Cosmo Campbell, chief creative officer at DDB Canada.

Winner: Supercell. A great twist on the classic Clash of Clans ad structure. This is far from your typical celebrity endorsement, simple comedy moments about a truism of the game are made all that much more entertaining when delivered by Liam Neeson. A perfect way to demonstrate the addictive nature of the game, and how it appeals to all ages.

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Guest Judge: Michelle Spivak, CD, Code and Theory, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 03, 2015 02:10 (Edited: February 02, 2015 15:10)
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This week's guest judge is Michelle Spivak, creative director, Code and Theory, New York.

Winner: Snickers. I've actually been giggling over this since last week. It's great to see how they were able to keep the campaign fresh and bring it to a new (old) dimension. Plus, it's an actual real deal :30. How nice is that?

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Guest Judge: Amir Kassaei, worldwide creative director, DDB

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 27, 2015 21:54 (Edited: January 27, 2015 10:54)
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This week's guest judge is Amir Kassaei, worldwide creative director of DDB, based in New York.

Winner: Sum of us
Runner up: Solveasy Tinea Cream

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Guest Judge: Xanthe Wells, CCO/partner, Pitch, California

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 19, 2015 23:03 (Edited: January 19, 2015 12:03)
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This week's guest judge is Xanthe Wells, chief creative officer and partner at Pitch in California.

Fave: Newcastle Band of Brands. Newcastle's subversive take on Big Game advertising just seems to get better every year. It's great when you can have one of the most talked about campaigns without even placing a buy during the game.

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Guest Judges: Mark Forgan + Jamie Standen, CDs, Rosapark, Paris

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 12, 2015 22:18 (Edited: January 12, 2015 11:18)
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This week's guest judges are Mark Forgan and Jamie Standen, creative directors at Rosapark, Paris.

A strong showing in TV. Our pick goes to Newcastle Brown Ale, they've really nailed the style of those Doritos user-generated spots. 'Comedy that everyone can enjoy', and we did.

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Guest Judge: John Davenport, Ireland/Davenport, Johannesburg

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 23, 2014 03:03 (Edited: December 22, 2014 16:03)
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This week's guest judge is John Davenport, co-owner and ECD at Ireland/Davenport in Johannesburg, South Africa.

Winner: B Cosmic. An interesting take on the make-up category with a perfectly timed twist. Although we've seen this kind of humour before, the scenarios were fresh and had me chuckling.

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Guest judge: Peter van Leeuwen, ETCETERA/DDB, Amsterdam

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 17, 2014 08:25 (Edited: December 16, 2014 21:25)
http://staging.bestadsontv.com/news/upload/Screen Shot 2014-12-17 at 12.23.27 AM.pngThis week's guest judge is Peter van Leeuwen, Creative Business Partner, ETCETERA/DDB, Amsterdam.

What strikes me with this category, is that there's nothing under a minute. It makes me wonder, could they tell the story in less time, would it be better if it was shorter or are these commercials good as they are? Not one winner that stands out really. Apart from Wild Aid 'Last Days Film'.

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Guest Judge: Noah Clark, ECD, Victors and Spoils, Colorado

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 08, 2014 18:10 (Edited: December 08, 2014 07:10)
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This week's guest judge is Noah Clark, executive creative director at Victors and Spoils in Boulder, Colorado.

Winner: Kidsco. Holy crap. When did commercials get so long? And in what country do "TV" spots clock in at three minutes? But I digress already. This film out of London was one of the breeziest this week and also one of the most affecting.

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Guest Judge: Tom Ewart, founding partner, The Corner, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 02, 2014 06:04 (Edited: December 01, 2014 19:04)
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This week's judge is Tom Ewart, founding partner, The Corner, London.

1st Old Spice Dadsong' - Easy winner. Fun film. Great idea. I like the drama between the mums and dads (or is that moms and dads?), and the little insight around that transition from boy to man through your choice of deodorant is spot on.

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Guest Judge: Gerry Human, CCO, Ogilvy & Mather, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 25, 2014 21:21 (Edited: November 25, 2014 10:21)
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This week's guest judge is Gerry Human, chief creative officer at Ogilvy & Mather, London.

Winner: Festival Mix Brasil, Everyone Is Gay. A textbook example of how to take a truthful insight (everyone does things that some other people consider 'gay'), turn it into a solid proposition (if everyone's gay, Festival Mix Brasil is for everyone) and deliver it with simple, joyous confidence.

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Guest Judge: Stacey Lee, CD, producer, director, writer, NZ + NY

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 17, 2014 21:01 (Edited: November 17, 2014 10:01)
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This week's guest judge is Stacey Lee, an independent creative director, director, producer and writer, who splits her time between New Zealand and New York.

This category was an emotional roller coaster. Straight off the bat, my consolation prize goes to the Don't Drink And Drive - Celebration ad.

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Guest Judge: Alex Grossman, EP and Head of Sales, B-Reel, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 10, 2014 21:30 (Edited: November 10, 2014 10:30)
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This week's bestads judge is Alex Grossman, executive producer and head of sales at B-Reel, London.

Favourite - Call of Duty: Advanced Warfare: Discover Your Power. Sorry folks, but it has to be COD. This is easily the most fun, action-packed and generally 'seat of your pants' film I have seen this week.

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Guest Judge: Nils Leonard, ECD, Grey, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 03, 2014 22:15 (Edited: November 03, 2014 11:15)
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This week's guest judge is Nils Leonard, executive creative director at Grey, London.

Good work is new. And stretches the labels we all have for what we make.

BEST TV
Best TV ad of the week? Potty mouthed princesses go hard in a new category of well produced social content, as does the snort laugh Air New Zealand safety video featuring an orc in an oxygen mask.

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Guest Judge: Olivier Apers, creative director, BETC, Paris

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 27, 2014 22:46 (Edited: October 27, 2014 11:46)
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This week's guest judge is Olivier Apers, creative director at BETC, Paris.

The film, which surprised, stunned and amused me the most was Weekday X RFSU Be Carefree, not Careless. Encouraging the use of condoms isn't the easiest subject to deal with and a lot has already been done.

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Guest Judge: Mark Fitzloff, ECD, Wieden+Kennedy Portland

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 21, 2014 02:52 (Edited: October 20, 2014 15:52)
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This week's guest judge is Mark Fitzloff, executive creative director at Wieden Kennedy, Portland.

Winner: BBC Music, God Only Knows. As a California kid, I consider the Beach Boys a sacred cultural institution of my native homeland. They were the third concert I saw live, after Neil Young and Pat Benatar and right before Van Halen. The musicians could've been performing in tracksuits on a highschool soundstage, and this still would've been my favorite spot.

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Guest Judge: Matt Eastwood, worldwide CCO, JWT

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 14, 2014 17:38 (Edited: October 14, 2014 06:38)
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This week's guest judge is Matt Eastwood, worldwide chief creative officer at JWT.

The clear winner for me is Sarah Silverman for The National Women's Law Center. It cleverly uses comedy to approach a difficult and important subject. And provides the perfect piece of content for the daily blogger news cycle.

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Guest Judge: Patrick Baron, ECD, McCann Melbourne

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 07, 2014 17:26 (Edited: October 07, 2014 06:26)
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This week's guest judge is Patrick Baron, executive creative director at McCann Melbourne.

Congratulations to all the finalists. It's always an honour to judge work of this standard and from some of the best agencies in the world. It's always hard to separate out campaigns and ideas from others. All have their own beauty and power. I'm in Wellington New Zealand filming a commercial with local director Taika Waititi at Curious Films. It's a stunningly beautiful harbor but there's a storm brewing with a different beauty and power.

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Guest Judge: Bram Holzapfel, DDB + Tribal Worldwide Amsterdam

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 30, 2014 18:43 (Edited: September 30, 2014 08:43)
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This week's guest judge is Bram Holzapfel, creative director - customer engagement at DDB & Tribal Worldwide Amsterdam.

It's always tricky to judge work at face value, especially out of local context. But there are some generic rules that apply to all advertising when it comes to separating the good from the bad or even the ugly. I know how tough it is for any agency to actually end up with the perfect result they envisioned when they set out to create a piece of work. So respect to all the work I've had the privilege of reviewing this week.

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Guest Judge: Steve Wakelam, group CD, Grey, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 22, 2014 17:43 (Edited: September 22, 2014 07:43)
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This week's bestads judge is Steve Wakelam, group creative director at Grey, New York.

Winner: The Guardian. It's a bit unfair to show this quintessentially British ad to an expat who's been away for 6 years. I'm vulnerable to anything that tugs at my ol' Blighty heartstrings; and this ad tugs in spades.

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Guest Judges: Matty Burton + Dave Bowman, Whybin\TBWA, Sydney

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 16, 2014 22:14 (Edited: September 16, 2014 12:14)
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This week's guest judges are Matty Burton (left) and Dave Bowman (right), currently Executive Creative Directors at Whybin TBWA Sydney. And soon to be founding creative partners of Special Group, Sydney, Australia.

Winner: Old Spice Robot. This is just so good. We're not going to critique it. It is what it is, enjoyable to watch, funny, that word that seems to creep onto briefs every now and again 'irreverent'. Oh, snap, we just critiqued it.

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